LG, Vanity Fair team for ‘fashion-forward’ L-Style phones
updated 06:38 am EDT, Fri June 8, 2012
LG pushing L-Style for image conscious
LG has teamed with Vanity Fair UK and British celebrity fashion photographer Ralph John Perou in its push to build a presence in the high-end smartphone market currently dominated by Apple and Samsung. The series of black and white photographs showcases models in various poses with LG’s newest Optimus L-Style smartphones. The series comprises the L3 and L7, which were launched earlier this year, and the L5 that will be available in the second half of the year.
During Electronista’s hands-on with the devices earlier in the year, we noted that they L5 and L7 were among the lowest cost Android 4.0 phones on the market at the time. However, we found them to be somewhat underpowered with the L5 packing just an 800MHz processor, while the 4.3-inch L7 was powered by a 1GHz processor. The L3, which centers on a 3.2-inch 320x480 display and runs the older Android 2.3 (Gingerbread) OS to be surprisingly the most responsive of the three handsets.
The L3 can be had for as little as $200 off-contract, making it good buying if a small and compact smartphone are high on a user’s list of criteria. The larger phones, although running a more recent OS were disadvantaged by their relatively weak specs. However, given the marketing thrust of LG’s campaign, it is not Android power-users that it is aiming to target with the L-Style range.
