updated 12:14 pm EDT, Wed June 13, 2012
Google applies for 101 gTLDs, Amazon 76
ICANN has revealed the full list of new generic top-level domain (gTLD) submissions. Some 1,930 requests have been made, with some major parties aiming for multiple suffixes, while others are notably absent. In many instances the Internet-based land-grab involves companies trying to secure brand names and trademarks, though others are competing for generic terms, or some not-so-serious names.
One firm, Charleston Road Registry, has applied for 101 domains including .google, .goog, .youtube, and .tube, suggesting it is working on behalf of search giant Google. Apple has applied for just .apple, ignoring other possibilities such as .mac, .ipod, or .iphone. Microsoft's claims are uncontested for 10 brand-related names, however it is competing with Google for .docs. Amazon has applied for 76 names.
Some conspicuously absent parties include food giants Pepsi and Coca-Cola, neither of which applied for their own trademarks, even as others like McDonald's did. Neither Facebook nor Twitter have tried to register their names, which is especially unusual given the tech-heavy nature of the registration field. Some companies have found the gTLD registrations to be an expensive exercise, though, and voiced their concerns; ICANN has set evaluation fees at $185,000 per gTLD application.
In terms of generic names, .baby, .art, .inc, .llc, and .love have found a large amount of interest. .lol has found two takers, while .wow three, and other groups are competing for .sex and .porn. One party has registered an interest in .unicorn.
Successful applicants for the new gTLD names will be active starting next year, according to ICANN.