updated 12:04 am EDT, Wed June 13, 2012
Shows screen, then profile of latest model
Apple has aired a new TV commercial (seen below) featuring the Retina MacBook Pro announced yesterday. The machine, which has already been selling briskly online and in retail stores, has been seen as a hot seller despite the fact that it costs more than the non-Retina MacBook Pro models, which are also improved from the previous model. The commercial is a very straightforward product showcase, with the computer demonstrating its screen and turning to reveal it's thinness.
The narrator of the ad refers to the machine as "the radical new MacBook Pro with Retina Display," going on to add the tagline "innovation ... in every dimension." The ad is not dissimilar to previous showcase ads for the MacBook Air, in which the product was rotated while a disembodied arm opened the lid. In the new ad, hands are seen working with the unit in fast-motion as a Philip Glass piece plays. Near the end of the spot as the computer has turned to profile to show off the very thin lid and display, a hand makes a tap motion the unit's trackpad area.
The 15-inch Retina MacBook Pro is available in two configurations, a 2.3GHz quad-core i7 processor with 256GB of flash storage for $2,200, and a 2.6GHz model with 512GB of flash storage for $2,799. The units have already slipped in shipping times after only one day of availability, suggesting either higher-than estimated demand, or that the initial production run on the more-expensive models was low. Non-Retina 15-inch MacBook Pros start at $1,800 and are still listed as being "in stock."