Printed from http://www.electronista.com

Expanded tweets bring more content to Twitter

updated 11:18 pm EDT, Wed June 13, 2012

WSJ, Breaking News, Time delivering rich in-tweet content

In a blog post on the company site today, Twitter announced that it is rolling out a new "expanded tweet" feature. The feature will allow desktop and mobile users to explore rich content by expanding a tweet beyond the standard 140 characters. Twitter has partnered with a range of news organizations and other content providers to bring video, previews, and other media to the expanded tweet feature.

The expanded tweet feature was already available for services such as YouTube and Instagram, but today's news brings the expanded tweet function to providers like The Wall Street Journal, Breaking News, and Time. With a click, users will see an expanded version showing news headlines and introductions, photos, and video clips from sites like Lifetime and Dailymotion.

The expanded tweets will contain links to continue reading or viewing the rich content. They may also contain links to follow the Twitter accounts that posted the material, reply to the content, or retweet it.

In addition to growing the range of experiences possible on the microblogging site, the new feature has the added bonus for Twitter of likely keeping users on the site by showing them the content of interest within the body of a tweet. Keeping users engaged with the site will allow Twitter to serve them more ads, which will likely bolster the reputation Twitter is trying to build for itself as the premiere ad platform for the mobile Internet.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Cat B100

Cat is primarily known for its heavy-duty machinery used in the construction industry and farming, among other areas. What may not be ...

Linksys EA6900 AC Router

As 802.11ac networking begins to makes its way into more and more devices, you may find yourself considering an upgrade for your home ...

D-Link DIR-510L 802.11AC travel router

Having Internet access in hotels and other similar locations used to be a miasma of connectivity issues. If Wi-Fi was available, it wa ...

Sponsor

toggle

Most Commented

 
toggle

Popular News