Printed from http://www.electronista.com

Nokia promises cheaper Windows Phones to battle Android

updated 10:39 am EDT, Thu June 14, 2012

CEO admits troubles competing with Android, iOS

On the heels of layoff announcements, Nokia chief executive Stephen Elop has promised that the company is focusing on developing cheaper Windows Phones in an attempt to "compete with Android aggressively." Although the Finnish handset maker already offers Lumia handsets with entry-level pricing, the executive suggests the company is working to bring costs down further.

Speaking during a conference call following the layoff announcement, Elop admitted that Android has presented "a lot of challenges." Google's mobile OS has already established itself as the most popular platform for low-end devices, lacking the hardware restrictions that Microsoft demands for Windows Phones.

The company earlier this year claimed its Lumia 900 had been met with positive reception in the US market, achieving sales numbers that are said to have exceeded expectations. Strong performance from a limited number of devices has yet to bring the company back to financial stability, however, as quarterly losses continue to drain remaining cash reserves.

Another 10,000 employees will be displaced by the latest round of layoffs, in a move that Elop claims is necessary to rekindle competitive strength and bring a "more focused effort on Lumia." The restructuring announcement also confirmed that Nokia's luxury brand, Vertu, will be sold.

The company has yet to formally unveil new low-end Lumia handsets. [via SlashGear]



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News