Exclusive Deal While supplies last, save 40% off over 40 iPhone 5 and iPhone 4/4S cases and chargers as well as Samsung S III cases at Kensington.com. Use coupon code 'SAVE40%' at checkout to receive this exclusive discount.      

Proview in jeopardy over creditor's appeals court complaint

updated 01:15 am EDT, Fri June 22, 2012

 

Trademark battle with Apple over iPad name at risk


An appeal to a Chinese court by creditor Fubon Insurance may force an early end to Apple's trademark dispute with failing Chinese manufacturer Proview. Fubon is attempting to have an earlier lower court ruling in April overturned. The lower court had blocked the liquidation of Proview pending the outcome of the hearings with Apple in regards to the iPad name. Wednesday's Chinese high court hearing sought to have Proview Technology immediately liquidated to help pay the $8.6 million the former display company owes the insurer.

The iPad trademark was purchased by Apple through a front company, the IP Application Development Limited (IPAD Ltd.) proxy corporation. Already cash-strapped by a series of bad business decisions and a collapsing international economy, Proview sold the name to England's IPAD, Ltd, unaware it was Apple's proxy, for $55,000. Proview's most recent claim against Apple is that the purchase of the iPad name didn't apply to mainland China, as it was sold by Taiwan's Proview Electronics, rather than the Shenzhen-based Proview Technology Shenzhen Co, Ltd. Apple appealed and won in a Hong Kong court, but Proview appealed to the court in Shenzhen. The trademark dispute between Apple and Proview is in stasis, pending court-sponsored mediation between the two which has no set deadline for completion.

The iPad name is considered to be Proview's last salable asset worth enough to drag the company out of bankruptcy, or at least generate enough income to pay the company's mounting debt. Proview's primary tactic in court is to paint themselves as victims of a non-Chinese company taking advantage of the financial situation of the failing manufacturer, using deceit to drive the price down. Apple's contention is that Proview is attempting a shakedown of the international business leader, and has been using loopholes to escape the deal to force a higher trademark payment after the fact.

Following a short-lived legal attack in the US by Proview, Apple attempted to settle the suit in May for $16 million, but Proview rejected the offer and reportedly needed $400 million to clear all of its debts to 200 creditors. Proview has previously asked for up to $1.6 billion for the name. In all likelihood, if Proview is forced into liquidation, legal experts expect the trademark claim will die with the company.

Front of the Proview factory seen in the thumbnail
Front of the Proview factory seen in the thumbnail
Rear of the same factory
Rear of the same factory

By Electronista Staff

Post tools:

TAGS :  

industry, Apple, iPad, Proview Technology
toggle

Previous Comments

  1. facebook_John

    Via Facebook

    Joined: Jun 2012

    +4

    The company is dead already

    Let the bank liquidate and give Apple the iPad name which is rightfully theres anyways. Proview execs want to get rich quick before they liquidate. That's the only reason for this iPad fiasco.


Login Here

Not a member of the MacNN forums? Register now for free.

 
close
Photo
toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

MaxUpgrades MaxConnect for 2006-2008 Mac Pro

Nobody outside of Cupertino's privileged bunch knows the future of the Mac Pro line for sure. Despite Apple's reluctance to tell us wh ...

Brother HL-3170CDW LED Printer

We've mentioned before that we are far from a paperless society. For now, at least, there are tasks that require a piece of paper for ...

HTC One

It is hard to overstate just how critically important the HTC One is to the Taiwanese company’s fortunes. Despite its alarming decline ...

Sponsor

 
toggle

Popular News