Reality forces company to withdraw jab at Windows

Apple has changed some of its OS X marketing to discard claims about the OS being immune to viruses, notes Computerworld Australia. On a page that previously claimed that the software "doesn't get PC viruses," Apple has swapped the text with "It's built to be safe"; "Safeguard your data. By doing nothing," meanwhile, has been replaced with "Safety. Built in." It's not clear exactly when Apple's marketing strategy changed.

For several years the company has attempted to market Macs as inherently more secure than Windows systems, which can quickly be infected if unprotected by antivirus apps. Macs have been hit by more and more malware as they have grown in popularity, however, culminating in the Flashback series of trojans, which bypass normal safeguards and forced Apple to release special updates in response. Security firms often attribute Windows' vulnerability not to any inherent weaknesses, but rather it being a more tempting target for hackers, with several times the audience of OS X.

By Electronista Staff

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industry, security, Windows, OS X, advertising, Apple