Printed from http://www.electronista.com

Nexus 7 took four months to make, sold at cost

updated 07:15 am EDT, Thu June 28, 2012

Asus delivered Nexus 7 in just four months from concept

The Google Nexus 7 manufactured by Asus took just four months from manufacture to market according to AllThingsD. According to Asus chairman Jonney Shih, Google gave them the four month brief at the start of the project, which they managed to make by setting up an Asus team in Silicon Valley that helped create a 24-hour development cycle. Google also told them that it should be high-end, but cost no more than $200.

'Our engineers told me it is like torture,' Shih said. 'They [Google] ask a lot.'

Rubin gave high praise to Asus for its efforts. 'I don't think there would have been any other partner that could move that fast.' Rubin said. 'We went from zero to working product in four months.'

The Nexus 7 was created in response to the weak sales of Android tablets, which has remained a sore point for Andy Rubin. After reflection and analysis, Rubin felt that the missing piece of the equation was creating an ecosystem like that offered by Apple's iTunes and Amazon. 'I think that was the missing piece,' Rubin said.

Google is banking on the tablet to drive consumer interest in Android tablets. The company is selling the device at cost and has also taken up the costs required to market the device. 'When it gets sold through the Play store, there's no margin,' Rubin said. 'It just basically gets [sold] through.'

With a device featuring a hackable OS, a quad-core processor running Android 4.1 (Jelly Bean), high-end hardware for $200, Google might have finally hit the winning formula. The nearest competitor to the Nexus 7 is the Amazon Kindle Fire, which has been geared solely towards the Amazon marketplace, although its sales have tapered substantially since it was first launched.

On paper, the Nexus 7 should pose a serious threat to Amazon arriving ahead of the Kindle Fire 2, which is not expected to arrive until next month. Whether it also eats into Apple's dominant iPad will remain to be seen.




By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

Kenu Airframe +

Simple, stylish and effective, the Kenu Aiframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this ye ...

Adesso Compagno X Bluetooth keyboard

The shift from typing on physical keyboards to digital versions on smartphones and tablets hasn't been an easy for many consumers. Fro ...

Sponsor

toggle

Most Commented

 
toggle

Popular News