updated 04:36 pm EDT, Fri June 29, 2012
72-hour promo offers discounted power-ups for Facebook game
Popcap Games, a division of EA, announced a three-day promotion benefitting Autism Speaks, the world's leading autism awareness organization. During the promotion, Facebook Zuma Blitz players can purchase discounted "idols" which grant in-game power-ups to boost player's game performance at a discount, with proceeds going towards the autism advocacy agency.
Idols available provide extra time on the one-minute game clock, faster ball-firing speed, explosive balls, and other player-enhancing actions. During the promotion, idols will be sold for 25% off of the regular price. All proceeds of the idol sale will be donated to Autism Speaks, up to $25,000.
Autism Speaks is dedicated to funding research into the causes, prevention, treatments and a cure for autism; increasing awareness of autism spectrum disorders; and advocating for the needs of individuals with autism and their families. Since its inception, Autism Speaks has committed over $180 million to research and developing innovative resources for families.
Based in Seattle, Washington, PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has a worldwide staff of more than 600 people in Seattle, San Francisco, Vancouver, B.C., Dublin, Seoul, Shanghai and Tokyo. PopCap's games have been downloaded over 1.5 billion times by consumers worldwide.