Printed from http://www.electronista.com

TiVo to buy shopping tracker TRA

updated 02:35 pm EDT, Tue July 17, 2012

Service matches television viewing with shopping habits

TiVo will reportedly announce that it has acquired research company TRA. This according to The New York Times, which puts the price of the acquisition at $20 million. The deal will likely give TiVo access to much more granular information on the shopping patterns of its customers, which would enable the company to target television ads on an individual basis.

TRA compares information from 1.5 million set-top cable boxes against anonymized information taken from shopper loyalty cards, as well as information such as car registrations. By analyzing the data, the company is able to determine down to the individual household which ads are having the most impact, which shows are advertising most efficiently, and which channels best reach target audiences.

TiVo will now look to expand TRA's operations extensively, likely rolling out some version of the tracking service across the millions of devices the company has sold. In combination with the company's recently announced plans to bring interactive ads and TiVo-based purchasing to its devices, the TRA acquisition will enable the company to not only target individuals, but to sell directly to those individuals without them needing to go to a retail outlet.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Epson PowerLite Home Cinema 2030 projector

With high-definition televisions now the standard, 4K televisions becoming the next big thing, and plasma TVs going the way of the din ...

Life n Soul 8 Driver Bluetooth headphones

When it comes to music on the go, consumers generally have some options to consider when looking for the best experience. While Blueto ...

Tesoro Tizona G2N Elite gaming keyboard

The market for gaming keyboards is getting crowded, starting off with some fairly simple keyboards and diverging into the land of modu ...

Sponsor

toggle

Most Commented

 
toggle

Popular News