updated 10:36 pm EDT, Sun July 22, 2012
New iPad attracts more business use
Owners of Apple's iPad are largely using the device to surf the Internet and other entertainment purposes, not for business or educational purposes. This according to a new study out from Consumer Intelligence Research Partners, which eWeek reports looked at activity patterns among iPad owners earlier this month. The controversial new study found that business-oriented usage is increasing on Apple's popular tablet, but it still lags far behind entertainment-oriented usage.
Among survey respondents, CIRP found that up to 40 percent use the iPad mainly to surf the Internet, play games, and consume entertainment. Among uses, business ranked fourth, with about 14 percent of iPad owners using it for business tasks. Interestingly, that figure was higher among owners of the newest iPad, with 16 percent of those owning that device reporting that they used it for professional purposes.
The study also found that iPad owners who had purchased versions with larger storage capacity were more likely to use those devices for business purposes. Buyers of the 3G/4G variants, though, exhibited usage behaviors largely similar to those owning models only capable of a Wi-Fi connection.
Perhaps counterintuitively, the study found that apps ranked second to last in regular use, with only four percent of iPad users saying they use the device primarily for this task. Shopping also ranked low on the list of iPad activities, with less than four percent of users saying they shop on their tablets.