updated 02:36 pm EDT, Fri July 27, 2012
Amount of paid upgrades still in question
OS X Mountain Lion already represents over three percent of Mac traffic on the web, according to online ad network Chitika. The OS was launched early on Wednesday, but achieved the three percent figure within a span of about 48 hours. Chitika comments that based on Apple's June statement claiming about 66 million Mac users, this implies that at least 2.11 million Mac owners have downloaded the new OS so far.
"Using this figure, if we assume that 90 percent of these users paid to upgrade, OS X Mountain Lion generated $38 million in revenue for Apple in the past 48 hours," the firm adds. At least some of the people downloading the OS are doing so through Apple's problematic Up-to-Date Program, which offers free upgrades for people who've bought a Mac since June 11.
By contrast, OS X Lion took about three months to hit a 14 percent Mac marketshare. Mountain Lion's adoption is at least partially linked to its $20 pricetag, the lowest Apple has ever set for OS X.