Printed from http://www.electronista.com

HTC shutters Seoul offices after poor South Korean sales

updated 04:26 pm EDT, Mon July 30, 2012

Office closure follows Brazilian market withdrawl

HTC has closed its offices in Seoul following lackluster handset sales in South Korea. The Taiwanese phone manufacturer claims the efforts are to "streamline operations" and to focus on selling its One range of handsets to customers in markets where HTC is more popular. It is not known how many employees will lose their jobs at the offices, although reports suggest HTC is encouraging affected employees to apply for other in-house vacancies.

The handset market in South Korea is dominated by home-based electronics manufacturers, and difficult for foreign companies to grow within. Vendors such as Samsung, LG, and Pantech take up 90 percent of the market, with HTC accounting for just one percent in the first quarter of this year.

HTC in June announced plans to pull out of the Brazilian market, leaving a skeleton team in the country to support devices, after attaining 0.11 percent of the local handset market. A research office in North Carolina, HTC's third research and development office in the US, closed in the same month and displaced 50 workers. [via ZDNet]



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Tablo DVR

With over-the-top content options growing past Hulu and Netflix, consumers may be finding it harder to justify paying a monthly fee fo ...

Sound Blaster Roar Bluetooth speaker

There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bringi ...

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

Sponsor

toggle

Most Commented

 
toggle

Popular News