Printed from http://www.electronista.com

HTC shutters Seoul offices after poor South Korean sales

updated 04:26 pm EDT, Mon July 30, 2012

Office closure follows Brazilian market withdrawl

HTC has closed its offices in Seoul following lackluster handset sales in South Korea. The Taiwanese phone manufacturer claims the efforts are to "streamline operations" and to focus on selling its One range of handsets to customers in markets where HTC is more popular. It is not known how many employees will lose their jobs at the offices, although reports suggest HTC is encouraging affected employees to apply for other in-house vacancies.

The handset market in South Korea is dominated by home-based electronics manufacturers, and difficult for foreign companies to grow within. Vendors such as Samsung, LG, and Pantech take up 90 percent of the market, with HTC accounting for just one percent in the first quarter of this year.

HTC in June announced plans to pull out of the Brazilian market, leaving a skeleton team in the country to support devices, after attaining 0.11 percent of the local handset market. A research office in North Carolina, HTC's third research and development office in the US, closed in the same month and displaced 50 workers. [via ZDNet]



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Asus Chromebook C300

When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

Lemur BlueDriver

"Oh no, the check engine light is on…again! What one of the hundreds of reasons could it be this time? Probably going to cost a fort ...

Sponsor

toggle

Most Commented

 
toggle

Popular News