updated 11:02 am EDT, Tue July 31, 2012
Adds major service to Apple set-top
The Apple TV has been updated in the US with access to Hulu Plus, users note. Despite popping up a new icon on the set-top's homescreen, the change doesn't require a new firmware download. Access to Hulu Plus does, however, cost $10 a month after a free week-long trial expires.
Hulu may be an important addition for Apple, since it introduces content from major American TV networks that isn't necessarily on Netflix. That should allow more people to treat the Apple TV as a primary source of entertainment, possibly even an excuse to cut off cable or satellite subscriptions.
Apple may be laying the groundwork for its anticipated TV set, which could be announced as soon as this fall, though talk of the hardware has died down in recent weeks -- which could make a 2013 date more likely than a debut in time for this year's holiday season.