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IDC: Android more than two-thirds of smartphone market

updated 02:34 pm EDT, Wed August 8, 2012

Android, Apple account for 85 percent of 2Q shipments

Android-powered smartphones accounted for 68.1 percent of all smartphones shipped in the second quarter of this year. This according to new numbers out from the International Data Corporation, which found that Google and Apple's operating systems, when taken together, accounted for 85 percent of the smartphone market. IDC's numbers also reflected the declining share of Nokia's defunct Symbian platform and Research in Motion's troubled BlackBerry OS.

The report bestows much of the credit for Android's market success on Samsung, which accounted for 44 percent of all Q2 Android smartphone shipments. Samsung's remarkable sales in the quarter totaled more than the next seven Android vendors' volumes put together.

The report also noted the growing install base for Android 4.0, which is now said to be on one out of every six phones running Android.

Apple's iOS showed double-digit growth, but it did not outpace the market on the whole. IDC's report sees demand for Apple's iPhone 4S having cooled off in recent months as consumers anticipate the next model arriving some time in the fall. On the whole, though iOS' 16.9 percent Q2 market share was more than all of the other non-Android operating systems put together.

BlackBerry OS and Symbian saw 40.9 and 62.9 percent drops in market share, respectively. Nokia has abandoned Symbian, but RIM is currently at work on a new version of its BlackBerry OS, one it hopes will help the company return to its previous prominence in the mobile sector.

Microsoft's Windows Phone platform saw 115.3 percent growth year-over-year, and it accounted for 5.4 percent of all Q2 smartphone shipments. IDC attributes this jump almost entirely to the relative success of Nokia's Lumia line. The future of the platform will, of course, depend heavily on the impact of Windows Phone 8, which will launch in the fall of this year.


Chart: Worldwide Smartphone OS Market Share, 2Q 2012Description: Tags: Author: IDCcharts powered by iCharts



By Electronista Staff
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Comments

  1. SockRolid

    Forum Regular

    Joined: 01-21-10

    Re: "Samsung's remarkable sales in the quarter totaled more than the next seven Android vendors' volumes put together. "

    Tell that to HTC. Samsung is crushing the life out of all other Android handset makers.

    Re: "Android-powered smartphones accounted for 68.1 percent of all smartphones shipped in the second quarter of this year."

    And what does Google get out of all of that? Precious little. Google makes more money from ads on iOS than they do from all of Android. (But that might change very soon, when an even more Google-free iOS ships this fall. Kiss that adspam revenue goodbye, Google.)

  1. iphonerulez

    Dedicated MacNNer

    Joined: 11-28-08

    If there were just some way that Apple could hobble Samsung a bit in the courts, but it doesn't look like that's going to happen. Samsung is the main thorn in Apple's side but I don't think that even Samsung can hold that market share for more than a year or two if Apple can ramp up iPhone production which seems to have limited iPhone sales to some degree. I'm less concerned about Apple's smaller market share and more concerned about Apple holding profit margins and keeping quality high along with good customer service. Holding consumer loyalty is much more important than blowing out sales numbers in a quarter or two. Apple needs to continue to think long-term. :D I'm hoping Apple will slowly grind Samsung down.

  1. freudling

    Banned

    Joined: 03-17-05

    I can't believe how dominant Android has become. It's like the new Windows. Is iOS headed for the 10% marketshare like the Mac?

    Brutal.

  1. Charles Martin

    MacNN Editor

    Joined: 08-04-01

    Originally Posted by freudlingView Post

    I can't believe how dominant Android has become. It's like the new Windows. Is iOS headed for the 10% marketshare like the Mac?
    Brutal.



    You mean like 10 percent marketshare, but the most valuable corporation on earth with more than $100B in cash and no debt? You mean like 50 percent of ALL the profit in the smartphone market, and the highest profitability and growth rate in the PC market?

    Yeah, that sure is a "brutal" 10 percent. I don't think Apple would mind one bit -- particularly if they got beat by a company that WASN'T ripping off their patents and ideas, like (ironically) Windows Phone.

  1. freudling

    Banned

    Joined: 03-17-05

    Originally Posted by chas_mView Post


    You mean like 10 percent marketshare, but the most valuable corporation on earth with more than $100B in cash and no debt? You mean like 50 percent of ALL the profit in the smartphone market, and the highest profitability and growth rate in the PC market?
    Yeah, that sure is a "brutal" 10 percent. I don't think Apple would mind one bit -- particularly if they got beat by a company that WASN'T ripping off their patents and ideas, like (ironically) Windows Phone.



    I'm a developer...

    Number of users, as much as you might not think so, is important, specially when things are ad supported and you need lots of eyes on your software.

    And I'm not alone.

  1. blahblahbber

    Banned

    Joined: 02-01-05

    Originally Posted by iphonerulezView Post

    If there were just some way that Apple could hobble Samsung a bit in the courts, but it doesn't look like that's going to happen. Samsung is the main thorn in Apple's side but I don't think that even Samsung can hold that market share for more than a year or two if Apple can ramp up iPhone production which seems to have limited iPhone sales to some degree. I'm less concerned about Apple's smaller market share and more concerned about Apple holding profit margins and keeping quality high along with good customer service. Holding consumer loyalty is much more important than blowing out sales numbers in a quarter or two. Apple needs to continue to think long-term. :D I'm hoping Apple will slowly grind Samsung down.

    keeping high quality is not apple's priority, u can tell with the latest software releases AND booboos.... it's now about shrinking others marketshare via IP battles... total domination on their horizon at full throttle. This is a turning point in history for all multinationals; what on their mind right now?? "Have cake n eat cake must be possible by now"... haha

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