updated 06:30 pm EDT, Wed August 8, 2012
Satirizes claims of not copying Apple, including retail rip-off
Conan O'Brien, who has along with his staff been known to take the occasional light-hearted shot at Apple -- particularly over the controversy in the early days of Final Cut Pro X, but also with jokes that reference Siri and the iPad's Retina display -- returned to the technology arena with a parody commentary on the Apple vs. Samsung trial currently going on in San Francisco. The spoof, produced by "Team Coco," relentlessly lampoons Samsung's denial of copying Apple's hardware and ideas.
The parody (seen below) begins with "Nick Wood, VP of Electronics" at Samsung explaining that Apple's charge of copying it "is one we vigorously deny" and goes on to say that the company has created products that bear "no resemblance" the iPhone. While saying this, a Samsung phone and an iPhone 4 are seen on screen, with the audience laughing at the obvious similarity. Of the illustration, Wood says "note the grayer edge around the Samsung phone."
"And what about our Galaxy tablet?" Wood asks as it and an iPad are shown on screen, again to laughter. "Not even close," Wood assures us, making fun of Samsung's repeated claims that small differences -- like the radius of the corners in the rounded edges of icons -- amount to a lack of infringement on Apple's designs.
The video switches to Wood changing out of his business suit and into a mock black turtle neck as he says that Samsung's "originality" extends to its home appliance lines, introducing fictional products that are composed mostly of Apple devices such as the Samsung "Mac"rowave, the "Vac Pro" and the Nano-like Samsung iWasher. He encourages customers to find out more about Samsung products by visiting their retail stores, showing a blue-shirted man (wearing an actual Samsung t-shirt) against a backdrop of an actual Samsung retail store -- both of which have been very deliberately designed by the Korean company to mimic Apple's retail stores and employee outfits.
Wood entreats customers to talk with a "Samsung Smart Guy" while the picture is shown. The audience roars.
The scene cuts to a brief Apple-style interview with British designer "Nigel Woodworth," clearly meant to represent Apple's Sir Jonathan Ive, who says the secret to Samsung's success is its adherence to the vision of its founder -- Stefan Jobes. An altered picture of Steve Jobs with long hair is shown to laughter, then the logo "Samapple" appears with the tagline "Think Slightly Different," to strong applause.