Printed from http://www.electronista.com

Microsoft bans 'Metro' name from own Windows Store

updated 06:56 pm EDT, Wed August 15, 2012

Apps will 'fail certification' if Metro name used

Microsoft has effectively banned the use of the word "Metro" from its Windows Store. Developers that submit a Windows 8 app to the store using the word will "fail certification," in a move that follows the company's efforts to eradicate its own use of the name. A recent change to the "Naming your app" instructions appears despite prominent use by Microsoft of the term elsewhere.

A number of developers now face rebranding their apps in order to pass the new requirement. For example, Windows-based Twitter client MetroTwit already has a significant following, and risks alienating their existing client base by having to suddenly change their name.

The change from using the word "Metro" could be related to a potential legal dispute with another company using the name. Microsoft confirmed the change in branding earlier this month, saying "we have used Metro style as a code name during the product development cycle across many of our product lines," and as Windows 8 gets closer to launch, the company "will use our commercial names."

MarkedUp, a startup that helps others develop Windows 8 apps, originally noticed the change in guidelines. It queried why Microsoft decided to abandon the name in the face of a legal battle so quickly, and likened the change to if Apple banned every application that began with a lowercase "i."



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Adesso Xtream S3B Bluetooth speaker

Finding a speaker purpose-built for a specific need is challenging. Even when a Bluetooth speaker can be paired with a mobile device, ...

JBL Synchros E40BT headphones

For all the different configurations of headphones on the market, it's always a tough choice for buyers to get something that is just ...

Razer Taipan mouse

The list of gaming devices is growing larger with each passing day. A large number of companies have entered the gaming input arena, a ...

Sponsor

toggle

Most Commented

 
toggle

Popular News