Printed from http://www.electronista.com

Microsoft bans 'Metro' name from own Windows Store

updated 06:56 pm EDT, Wed August 15, 2012

Apps will 'fail certification' if Metro name used

Microsoft has effectively banned the use of the word "Metro" from its Windows Store. Developers that submit a Windows 8 app to the store using the word will "fail certification," in a move that follows the company's efforts to eradicate its own use of the name. A recent change to the "Naming your app" instructions appears despite prominent use by Microsoft of the term elsewhere.

A number of developers now face rebranding their apps in order to pass the new requirement. For example, Windows-based Twitter client MetroTwit already has a significant following, and risks alienating their existing client base by having to suddenly change their name.

The change from using the word "Metro" could be related to a potential legal dispute with another company using the name. Microsoft confirmed the change in branding earlier this month, saying "we have used Metro style as a code name during the product development cycle across many of our product lines," and as Windows 8 gets closer to launch, the company "will use our commercial names."

MarkedUp, a startup that helps others develop Windows 8 apps, originally noticed the change in guidelines. It queried why Microsoft decided to abandon the name in the face of a legal battle so quickly, and likened the change to if Apple banned every application that began with a lowercase "i."



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

Adesso Compagno X Bluetooth keyboard

The shift from typing on physical keyboards to digital versions on smartphones and tablets hasn't been an easy for many consumers. Fro ...

Sponsor

toggle

Most Commented

 
toggle

Popular News