Printed from http://www.electronista.com

HTC tries to boost morale amid flagging sales

updated 03:43 pm EDT, Thu August 16, 2012

CEO memo urges resolve, end to bureaucracy

HTC CO Peter Chou recently sent out a memo to the company's more than 16,700 employees in an attempt to boost morale in the face of dwindling sales of the manufacturer's Android-powered smartphones. The Wall Street Journal acquired a copy of the memo, which calls on HTC's employees to remain unswayed by the company's falling revenues and declining market value. Chou's memo is aimed at refocusing workers on improving the quality of HTC's products, awareness of its brand, and the efficiency of its internal operations.

The memo decries what Chou characterizes as loose execution on HTC's part over the last two years. Chou attributes this to the company's rapid expansion, which saw it briefly attain the top spot among Android handset manufacturers, only to lose that spot as Samsung's Galaxy line of phones moved to the fore. For the second quarter of 2012, IDC estimated HTC's worldwide market share at 5.7 percent, down from 10.7 percent for the same quarter in 2011.

Chou called for employees not to be shaken by the company's recent troubles, though. Instead, he says they should focus on eliminating bureaucracy within HTC's operations. Timely execution of goals should be a priority, according to Chou, and that requires improvements in internal communications.

HTC has been shifting focus to China and India in order to make up for lost sales in the West. The company is also rumored to be preparing its One V model for release on a potential RadioShack pre-paid network, though details on such a release remain sketchy.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News