updated 06:05 pm EDT, Thu August 16, 2012
Samsung says Apple estimate five times too high
Today in court Samsung entered its own dramatically lower estimate of the damages Apple would have suffered from Samsung's alleged infringement of the iPhone maker's design patents. The South Korean electronics maker said Apple made a number of faulty guesses in calculating its damage estimate, including its figure for Samsung's profit margin. As Reuters detailed today, Samsung's own figure puts Apple's potential damages at around one-fifth of Apple's $2.5 billion figure.
Samsung says that Apple overestimated Samsung's profit margin, attributing a 35.5 percent margin from mid-2010 through March 2012 where Samsung claims it made 12 percent across a time frame half as long. On Samsung's $8.16 billion in revenue, Apple claims it is entitled to $2.5 billion in damages overall, but Samsung puts that figure at around $519 million.
The figure is important because, in a patent infringement case, the defendant can be made to forfeit all of its profits on offending devices if it is found to have violated design patents.
The difference in infringement price tags isn't the only disagreement between the two companies. Apple has also complained that Samsung has produced nine different versions of its financials during the evidence gathering process. Samsung has owned up to that charge; but in its defense, the South Korean company claims that it had not had sufficient time to accomplish the sizable task of poring over Samsung's financial data in such detail.
Apple also complained that Samsung had specifically prepared a financial estimate in response to Apple's litigation. Samsung's witness acknowledged this claim as well, but countered that the company has never had to break out such specific financial data before.