Printed from http://www.electronista.com

Microsoft Windows 8 pricing strategy revealed

updated 08:14 am EDT, Tue August 21, 2012

Microsoft to push rapid adoption strategy for Windows 8

Microsoft's Windows 8 pricing strategy has been leaked thanks to anonymous source for The Verge. Windows 8 Pro will launch at a promotional price of $70 which will continue through to January 31 next year. At that point, it will revert to $199.

Users who buy a machine with Windows 8 loaded on it will also have the option to upgrade to the Pro version in a retail box for $70 initially, where upon it will increase to $100 also on January 31. Microsoft has previously announced that Windows XP, Vista and 7 users will be able to upgrade to Windows 8 Pro for $40 if users are prepared to forgo the DVD; however, it is unclear at this time if Microsoft plans to continue this offer beyond the January 31 cut-off. The retail version will be available in stores from October 26.

Windows 8 is a significant gamble from Microsoft, with early impressions about the OS receiving mixed reviews. In many ways, Windows 8 is a response to the success that Apple has enjoyed with its iPad. However, while Apple has taken a course of action with its desktop OS that adapts aspects of iOS functional features, it has applied them to what is essentially a traditional desktop OS paradigm.

Microsoft has added a completely touch-based start screen which users can opt to function in entirely if they choose - alternatively, the traditional desktop is still available, albeit without, and controversially so, the Windows start button. It will remain to be seen if its aggressive pricing strategy will bolster its more widespread adoption.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News