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T-Mobile attempts to draw in unlocked iPhone 4/4S users

updated 09:00 pm EDT, Tue August 28, 2012

Cost-savings illustrated in new flyers, microSIM kits arriving

While T-Mobile isn't currently an iPhone carrier, the telecommunications company is making efforts to court users of the device anyhow. A successful pilot program undertaken in July at a handful of T-Mobile retail stores has induced the construction of a handout for unlocked iPhone users, demonstrating a two-year savings on T-Mobile's HSPA+ unlimited data plan of $1560 over AT&T's phone contracts. Additionally, T-Mobile retail stores are receiving new Monthly4G microSIM kits that support the iPhone 4 and 4S to "leverage for individuals bringing their own compatible device to be used on T-Mobile's network."

According to tmonews, the "east-coast area" that the iPhone kits for T-Mobile were tested in showed a 56% gain over regular store baseline sales in four locations when a functional iPhone running on the network was demonstrated. The new flyers, shown below, advertise the pricing advantages of T-Mobile's recent announcement of unlimited wireless internet service versus AT&T's current single-line and family plan pricing.

Supplementing the Monthly4G Micro SIM kit information is T-Mobile documentation addressing September training priorities, specifically "selling against the iPhone." The presence of the training item addressed to retail stores could point to T-Mobile not carrying the rumored iPhone 5, but retail stores are often not fully informed of corporate intentions and plans.

The Apple event is rumored to take place on September 12, and T-Mobile employees are expected to have completed training by October 5 for T-Mobile internal employees, and October 12 for "branded" employees, a full month after the expected iPhone announcement. [via tmonews]



By Electronista Staff
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  1. SWFan

    Forum Regular

    Joined: 02-05-05

    How exactly can this work, I thought T-Mobile used a different frequency for their 3G (what they call 4G HSPA+) than what the iPhone supports? I switched to Straight Talk and they are an MVNO of both AT&T and T-Mobile. When talking with them they told me if I used the T-Mobile SIM I would be on only Edge data speeds, so I went with their AT&T SIM.

  1. blahblahbber

    Banned

    Joined: 02-01-05

    Originally Posted by SWFanView Post

    How exactly can this work, I thought T-Mobile used a different frequency for their 3G (what they call 4G HSPA+) than what the iPhone supports? I switched to Straight Talk and they are an MVNO of both AT&T and T-Mobile. When talking with them they told me if I used the T-Mobile SIM I would be on only Edge data speeds, so I went with their AT&T SIM.

    Part of the deal was since the AT&T merger fell through, tmobile would be able to use the additional spectrum as part of the "break up fee" among other stuff. Old news with a new swing on the horizon. Tmobile networks are going through upgrades this month and following... most tmobile users notice their network sucks meanwhile <--- so i've been told.

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