updated 08:13 pm EDT, Sat September 15, 2012
Ad says iPhone 5 lags in features compared to Galaxy S III
The iPhone 5 may have released to enormous interest from customers, but Samsung is looking to steal a bit of Apple's thunder with a new print campaign. The South Korean phone maker will be rolling out a new ad campaign as iPhone 5 preorders go into their first weekend, with a new ad appearing tomorrow to highlight Apple's new phone's supposed deficiencies in light of the capabilities of the Galaxy S III.
Under the headline "It doesn't take a genius," Samsung's ad shows the new iPhone, black and monolithic with its screen deactivated, and a white Galaxy S III, its screen activated. Below the two handsets, Samsung provides a list of each phone's specs, software, and capabilities.
Samsung's list, of course, is weighted in the Galaxy S III's favor, neglecting to the new iPhone's improved camera functionality and poking fun at the new Lightning connector, which received a good deal of attention at Apple's recent event. The list of iPhone 5 features measures about half the size of the S III's features, though, and doesn't mention features such as PassBook or Facebook integration.
The new ad signals that Samsung is not willing to cede even a week of attention to Apple's new device, opting instead to go on the ad offensive even in the face of phenomenal sales for the new iPhone. Samsung's Galaxy S III has been the breakout phone of 2012 so far, racking up 20 million in sales in its first hundred days and setting a pace for 30 million by the end of the year.