Printed from http://www.electronista.com

Microsoft's Ballmer: Surface to cost between $300 and $800

updated 03:55 pm EDT, Sun September 16, 2012

Microsoft to become 'devices-and-services company'

Microsoft CEO Steve Ballmer has given a bit more information on how the software giant might price its forthcoming Surface tablets, revealing that they will likely be priced competitively with Apple's iPad. Speaking with The Seattle Times, Ballmer pegged the Surface's starting price "probably $300 to about $700 or $800." Microsoft's CEO also went on to give some idea of the future of the company, hinting that the company will likely continue manufacturing hardware products, becoming more of a devices-and-services company as it goes.

While inexact, Ballmer's price hint likely reveals a good deal about Microsoft's strategy with the Surface tablets. The $300 price point would seem to describe the Surface RT, a consumer-oriented version running Windows RT. The $700 to $800 range more likely describes the Surface Pro, a model that runs the full Windows 8 operating system and has already been described by Microsoft as intended for consumers looking to replace their notebook computers.

Ballmer's price points may come as relief to Microsoft's hardware manufacturing partners, who were taken aback by the Redmond-based company's sudden decision to enter the hardware space. Previous rumors had pegged the Surface's debut pricing at around $200, a price point well below anything the major device manufacturers would be able to match.

Ballmer also said that the coming years would see Microsoft retaining its software core, but moving toward becoming "more of a devices-and-services company." The commitment to at least some presence in the hardware sector would seem to lend credence to rumors that Microsoft is already working on a successor to the Surface.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News