updated 05:13 pm EDT, Thu September 20, 2012
Customers said switching from unlimited data
Verizon's Share Everything plans are apparently off to a better start than the carrier had expected. As CNet reports, Verizon CFO Fran Shammo said today in an investor conference presentation that the shared data plans have seen higher customer adoption than the company had anticipate when introducing the plans. Verizon has not provided any specifics on the Share Everything adoption rates.
Verizon introduced the plans earlier this year to some consternation from commentators. The carrier did away with its unlimited data plans in favor of a model wherein users can place up to 10 Verizon devices on one plan to share unlimited voice minutes and SMS/MMS messages with a single data allowance between them. The plans cap out at 10GB per month, with that top tier allotment going for $100 per month.
Speaking on industry trends, Shammo said he believed that "the whole unlimited thing is going by the wayside," as customers tend not to use as much data as they think they do. His assertion is backed up at least in part by a recent study from NPD that found most users never exceed the 2GB per month data cap that is common to many carriers.