updated 11:24 am EDT, Sun September 23, 2012
Samsung, Nokia pile on with Apple slights
Samsung and Nokia, two companies that have released or are preparing to release competitors to Apple's iPhone, are taking advantage of a rare misstep from the iPhone maker to tout the abilities of their handsets. Both companies have jabbed at Apple over the last few days about Apple's ongoing woes in the mapping sector. Samsung took to the company's Google+ page to take a dig at Apple, while Nokia benchmarked its own maps versus those of both Google and Apple in a post on the company's blog.
Samsung, no stranger to needling Apple's fans and products, posted yesterday an image of a Galaxy S III running Google Maps. The accompanying text encouraged readers to "'+1' if you're about to be helping your friends find their way using Google Maps on your Galaxy phone," an unmistakeable jab at Apple's iOS 6 Maps app. Samsung's Android devices still have access to the Google Maps app Apple removed with the release of iOS 6.
Nokia, meanwhile, touts its mapping solution as the world's most advanced location platform. "Unlike our competitors," Nokia's blog post reads, "which are financing their location assets with advertising or licensing mapping content from third parties, we completely own, build and distribute mapping content, platform and apps." Advertising is the main way Google makes its money, and Apple's new mapping solution is largely built on data licensed from TomTom. The blog post then goes on to lay out the advantages Nokia's maps have over the competition, including augmented reality, offline navigation, and turn-by-turn navigation for more than 110 countries.
Even as the iPhone 5 has gone on to phenomenal sales, the maps fiasco has proved a rare misstep, with users complaining about it, media outlets focusing on it, and now Apple's competitors seizing upon it. Apple has issued a statement reminding customers that its Maps application is at version 1.0 and asking for patience. The company is said to have put its Maps team on "lockdown mode" in order to fix the more grievous errors in the program.