Why do people care so much? Do they just stare at the case of their phone all day? Does it affect call quality? App performance?

No. No, it doesn't. Relax people. It's a property of anodized aluminum. It happens.

While all the above is very true, Apple still has not learned by its mistakes. They tried to explain away imperfection in G4 Cube and ended up with a mess on their hands. I hope that they have a fall back plan better than their handling of the G4 Cube.

My iPhone 5 shipped with a bent and scratched aluminum band. I called Apple and they are shipping me a new one.

Some of my first comments to friends when the leaks started were 'it will scratch' and 'why black' when silver on black looked so good on my i2... While most will have a case this is just not good design. Promoting phone as fetish object on build quality & then have it visibly scuff on light use is just not clever. SS might be too heavy of course, but might make a more durable option. I also miss the pebble shape of the 3gs for pocket comfort...

If it's shipped scratched or cracked return it and it will be replaced. If it's shipped OK then buy a case. There. No need for 10,000 comments.

feh. you should see the kinds of scratches and nicks my truck gets, and that's a heck of a lot more expensive.

Originally Posted by darkelf

feh. you should see the kinds of scratches and nicks my truck gets, and that's a heck of a lot more expensive.

That's why I won't let you drive my iPhone.

Originally Posted by Chip Before PC

While all the above is very true, Apple still has not learned by its mistakes. They tried to explain away imperfection in G4 Cube and ended up with a mess on their hands. I hope that they have a fall back plan better than their handling of the G4 Cube.

You hold a grudge a long time.

Phones are tools...I'd only be worried the glass would get scratched or the device will stop working. Scratches are expected so deal with it...or buy a case.

its aluminium, its gonna happen. but dings from the factory isnt cool but being dealt with by Apple.
Maybe the next iPhone will be made of titanium to shut the whiners up.

I dont have a case for mine yet and i work in construction and its still not showing any wear even though it slide across a concrete floor. Im quite happy with it!!

Originally Posted by Pilsner6910

its aluminium, its gonna happen. but dings from the factory isnt cool but being dealt with by Apple.
Maybe the next iPhone will be made of titanium to shut the whiners up.
I dont have a case for mine yet and i work in construction and its still not showing any wear even though it slide across a concrete floor. Im quite happy with it!!

With the iPhone being a product chosen mostly for it's aesthetic value rather than leading edge tech, and all the money Apple charges for it's year old tech, the chassis might as well been made of titanium; or liquid metal like the Vertu.