Printed from http://www.electronista.com

Facebook introduces Gift purchasing to mobile apps

updated 10:23 am EDT, Fri September 28, 2012

Hopes to increase mobile revenues

Facebook has added the ability to buy presents for other users of the social network. Facebook Gifts, created following the purchase of mobile social gifting service Karma back in May, allows for the buying of physical gifts for other Facebook users, without needing to know where the gift recipient lives.

Gift buyers can choose items from over 100 retailers, and can choose to alert the receiver through their timeline or a private message. A preview of the gift can then be "unwrapped" onscreen, and then have the opportunity to adjust the color, size, or flavor, or even exchange it for another item of equal value. The friend then enters their address for delivery, and gets the gift sent to them in the following days.

As the Karma-powered service works with mobile app versions of Facebook, this could be a method for the company to increase mobile-based revenues, something that it has been keen to improve.

Facebook Gifts will roll out gradually, with the US the first to be able to use the service.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Samsung SmartCam HD Pro

Keeping an eye on the home while out and about these days is common practice, assisted by modern technology. Internet cameras became p ...

Fugoo Bluetooth speaker

It's rare to find a Bluetooth speaker that can cover a large array of needs. Generally, speakers are wrapped in a desktop-convenient d ...

Epson LW-600P

Label makers are traditionally simple machines that perform a single task which people feel they can either live with or without. In m ...

Sponsor

toggle

Most Commented

 
toggle

Popular News