EW print ad teardown reveals smartphone parts
updated 08:41 am EDT, Thu October 4, 2012
Entertainment Weekly and CN network take print advertising digital
Entertainment Weekly has taken print advertising into the 21st Century by featuring a print ad for the CW network that incorporates an LCD panel that shows live Tweets as well as video. Intrigued, the team at Mashable decided to undertake what may be the first literal device tear down to reveal its innards. Incredibly, embedded between the two thick pages of the magazine are the components for a fully functional 3G Android mobile phone.
Parts discovered included a standard battery, T-Mobile 3G card, camera, speaker and even a mini-USB port. A QWERTY keyboard is also present, albeit covered in black tape as is a camera (although without a lens). After pulling out the device, Mashable was even able to successfully place a call with a different SIM inserted. They were also able to access the Android menu on the device and even recharge the device through the mini-USB port. Markings found on the motherboard showed it to be manufactured by Foxconn in China.
Entertainment Weekly is only producing 1,000 copies of the smartphone-enhanced digital advertising edition, which is unsurprising as the parts used in the making of the advertisement are sold in complete handset form for around $86 at retail. [via The Verge]
