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Suppliers finding iPad mini specs difficult to handle

updated 11:54 am EDT, Thu October 4, 2012

Production yields proving smaller than hoped for

Suppliers for the iPad mini are finding the specifications for tablet difficult, and consequentially production yields have been "frustrating," according to Topeka Capital Markets' Brian White. The analyst originally expected the tablet to ship in September, but blames the delay on yields, and suggests that the issue could limit the "full sales potential" of the product. Nevertheless, the supply chain is said to think it will ship an acceptable number units for a launch in the course of the next month.

White argues that the tablet will cost between $250 and $300, and sell 5 to 7 million units by the end of the current quarter.

Recent reports have indicated that the new iPad model is already in production, and should be announced mid-month with a launch happening shortly thereafter. To make a meaningful dent in holiday sales it would have to out before Black Friday toward the end of November, traditionally the busiest shopping day of the year.

Apple has had similar production problems with the iPhone 5. Only now are yields of in-cell touchscreens said to be turning out well, and the phone as a whole is thought to be complex to build, limiting how many can be churned out.



By Electronista Staff
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  1. Feathers

    Grizzled Veteran

    Joined: 10-09-99

    Every time the launch of a new Apple product is anticipated, some analyst claims to posses inside knowledge that supply will be constrained for some reason or other.

    There are only a few possibilities, all of which should be investigated by the S.E.C. Either they are lying, in an attempt to manipulate the share price or they possess inside information and are attempting to manipulate or influence the share price. So which of these illegal options applies and when is somebody going shut these asshats up?

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