updated 05:09 am EDT, Tue October 9, 2012
Phone number becomes name prefixed by two stars
Sprint has started a service that allows its customers to have a second number using their name. A collaboration between the carrier and Zoove, the StarStar Me system can let people phoning from any major US carrier call customers subscribed to the Sprint service by dialing two stars followed by their name.
StarStar users can choose to have their phone ring as normal, or by using an app, can send a link for a profile page on a social network or the StarStar Me profile to the caller. An audio message could also be played instead of answering the phone.
Zoove, based in Palo Alto, has a catalog of such numbers stretching into the millions. Up until now, the company has sold thousands of StarStar numbers to companies, and has decided to sell to individuals in order to increase sales. Partnering initially with Sprint, it hopes to offer the service with other carriers early next year.
Sprint users can get their StarStar numbers for $3 per month. [via All Things D]