Developers warned Apple about iOS Maps in June
updated 07:30 am EDT, Wed October 10, 2012
Developers alerted Apple about Maps woes as far back as June
Apple knew of iOS 6 Maps problems as far back as June this year, says CNET. After the first beta of iOS 6 was seeded to developers, feedback on errors and inaccuracies in the new app were supplied by numerous parties. Developers filed bug reports, emails were sent to specific employees, and frustration was also expressed on developer-only message boards viewed by Apple.
"I posted at least one doomsayer rant after each (developer) beta, and I wasn't alone," one developer commented to CNET. "The mood amongst the developers seemed to be that the maps were so shockingly bad that reporting individual problems was futile. What was needed wasn't so much an interface for reporting a single point as incorrect, but for selecting an entire region and saying 'all of this -- it's wrong.'"
The developers most concerned and most vocal about the Maps app and data set errors were those that relied on the Apple Maps API for their own navigational titles. Developers are said to have been informed by Apple that only the mapping imagery would change with the shift from iOS 5 to iOS 6; the reality however was that the whole data set was replaced, creating more work for developers who soon discovered that the new data set also broke features in their apps.
The user outcry over the new Maps app was so concerted that Apple CEO Tim Cook recently issued a formal apology over the matter. "At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better," Cook wrote.





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Whether they were warned by developers has no material impact on this issue. The paid-for bloggers are trying to spin the story to disrupt developer enthusiasm by claiming that Apple doesn't listen to developers. However, Apple didn't need warnings from anyone. They produced the maps database (particularly the "fly-over" imagery) and were fully aware of its shortcomings.
What was not expected by Apple was a rather unrealistic media that believed that every satellite image and every flyover 3D rendering would be perfect at launch. Forstall mentioned that much of this data was coming from crowdsourced data. Therefore, many of the addresses need vetting by the public as they use the device. (For example, is that restaurant in Yelp still in business?) These databases are only improved with crowd input. Apple was rushing to get the database delivered in such a manner as not to hold up the phone launch. Apple anticipated there would be some launch issues with the database and the fly-over imagery, but such problems are not surprising given the large amount of data and processing required to create the database in the timescales required. Fortunately, since the maps database is based on crowd-sourced information, the process of collecting and updating the information should prove rather efficient.