Printed from http://www.electronista.com

Best Buy to give online price-matching

updated 11:56 am EDT, Fri October 12, 2012

Looks to combat showrooming this holiday season

Best Buy will provide online price-matching this holiday season in an effort to reverse a trend in which customers come into the store to check out items only to leave and buy them online at a lower price. Spokespersons from the retailer have spoken with The Wall Street Journal, saying that the price matching plan represents an opportunity for Best Buy to increase its close rate, or the percentage of people walking into the store and leaving with a purchase. The retailer is said to still be working out some aspects of its price-matching program.

Currently, Best Buy's close rate is around 40 percent, according to the retailer's own figures. The percentage of Best Buy visitors that only come into the store to try out products before purchasing them online, though, is estimated to be in the mid teens, up about three percentage points in the past two years.

Best Buy's proposed Internet price-matching program is said to still be in development. The retailer may exclude some products from any price-matching, as some online retailers are able to secure deep discounts on devices to the extent that Best Buy would not be able to match them.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Samsung Galaxy S6 Edge

The Samsung Galaxy S6 range is a critical component in Samsung's flagging smartphone strategy. With sales of its high-end smartphones ...

Notti smart lamp from Witti

Perhaps you've already seen our review of the Dotti LED display from Witti Design. Meet Notti, Dotti's "sibling". Notti is a softball ...

Seagate Personal Cloud (2-Bay)

When it comes to backing up files, many users are now looking to the myriad of cloud storage solutions available. There is no doubt th ...

Advertisement

toggle

Most Commented

 
toggle

Popular News