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Report: Panasonic to cease TV sales, pursue iPad contract

updated 03:56 pm EDT, Tue October 16, 2012

Display unit aims to produce iPad LCDs

Panasonic is reportedly preparing to cease television production and revamp its manufacturing efforts for smaller displays sold to third parties. The report, originating from the Japanese newspaper Diamond Online and noted by AppleInsider, points to a particular focus on contracts with Apple to produce displays for the iPad, though the company is said to be open to build displays for competing tablets and other devices.

An unnamed Panasonic executive has been quoted as saying that Apple "seems to be satisfied" with samples of high-resolution LCD panels, though it remains unclear if the companies have penned any official agreements, according to a translation posted by Macotakara.

Apple works with a range of suppliers for its mobile devices, frequently tasking Samsung, LG and Sharp with display production. Shipping delays for popular new products such as the iPad and iPhone are frequently blamed on component shortages.

Recent rumors suggest suppliers are already ramping up production for the rumored iPad mini, with more than 10 million tablets expected to be produced in the fourth quarter. Apple has yet to confirm any details surrounding a smaller iPad, however the device is widely expected to be unveiled at a media event early next week.

By Electronista Staff
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  1. Pixelsmack

    Fresh-Faced Recruit

    Joined: 10-21-10

    Uh, what? They make some great plasma TVs! This article leaves a lot to be known. Are they re-tooling only their LCD factories or all? Are their epic plasmas to be no more? :censor:

  1. miawj

    Fresh-Faced Recruit

    Joined: 03-24-05

    If true this is one of the most bizarre business stories ever. Or, perhaps, the UK is not the centre of the universe (I mean, not the center). Over here Panasonic is the default brand for the default consumer.

    Watch out, Apple. If the young'uns are no longer wanting to buy Dad's brand of telly then...

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