updated 02:22 pm EDT, Wed October 17, 2012
Total Q4 iPad sales expected to surpass 25M
Apple's rumored iPad mini is expected to cannibalize up to one million full-size iPad sales in the fourth quarter, according to a sales projection from Piper Jaffray analyst Gene Munster. The forecast suggests that one of every five iPad mini sales may cannibalize the 9.7-inch iPad shipments late this year, if the new model arrives in time for holiday shopping.
Despite the 20 percent cannibalization rate, Munster expects the iPad mini to boost Apple's overall tablet sales from 21 million to 25 million in the fourth quarter, according to details from analysis referenced by AppleInsider. Moving forward to 2013, the analyst believes the smaller model will help push iPad sales to 95 million, up from his previous forecast of 86.5 million, with the iPad mini representing approximately 25 percent of the total.
Munster suggests Apple will set the entry price at $249 to $299 for the new device, though he suspects many buyers will purchase an upgraded version with greater storage capacity or additional connectivity options. Separate leaks suggest Apple may offer three to four capacities, several connectivity options and two colors.
Apple is widely expected to formally introduce the rumored device at a media event on Tuesday.