Printed from http://www.electronista.com

Google announces $8 billion run rate from mobile

updated 06:27 pm EDT, Thu October 18, 2012

More than half a billion Android devices, 1.3M daily

In a conference call discussing its earnings report today, Google executives revealed that the company had achieved an $8 billion run rate on in mobile ads, including gross revenue from the mobile sales of Google Play content and consumer spending on Play apps. The new figure indicates that Google is making significant strides in the mobile sector, even as its earnings underperformed investor expectations in the face of a slumping global economy and a drop in advertising pricing. The search giant also announced that there are more than half a billion active Android devices in the world today, with 1.3 million more activated each day.

The $8 billion run rate figure given today is up considerably from the same figure for last year, when Google claimed a $2.5 billion run rate. Last year's figure, though, did not include all that this year's figure does. The new figure includes music, movies, books, and apps from the Play Store, but not all of those are counted in the same fashion. Apps are logged on a net basis, while other Play Store content is booked on a gross basis.

Mobile ads, according to Google executives, accounted for the "vast majority" of Google's $8 billion run rate.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Epson PowerLite Home Cinema 2030 projector

With high-definition televisions now the standard, 4K televisions becoming the next big thing, and plasma TVs going the way of the din ...

Life n Soul 8 Driver Bluetooth headphones

When it comes to music on the go, consumers generally have some options to consider when looking for the best experience. While Blueto ...

Tesoro Tizona G2N Elite gaming keyboard

The market for gaming keyboards is getting crowded, starting off with some fairly simple keyboards and diverging into the land of modu ...

Sponsor

toggle

Most Commented

 
toggle

Popular News