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Tim Cook: PC buyers "better off buying an iPad"

updated 05:38 pm EDT, Thu October 25, 2012

Apple exec labels Surface tablet a ''confusing product''

During a conference call following Apple's fiscal Q4 financial disclosures, CEO Tim Cook did not hold back his thoughts regarding Microsoft's Surface tablet and PCs in general. Answering a question about the potential threat from competing products, the executive labeled the Surface tablet a "compromised, confusing product" and likened it to a car that might be able to fly and float, but would not be able to "do all of those things very well."

When asked about the risk of cannibalizing iPad sales due to the new iPad mini, Cook noted that Apple long ago learned to stop worrying about cannibalizing its own products. Instead, he suggested, the company would much rather cannibalize its own products rather than letting a competitor do the same.

The executive further proclaimed that with "80 to 90 million PCs being sold each quarter ... those people would be much better off buying an iPad ... or a Mac."

Microsoft's Surface tablet, based on the Windows RT operating system, has been met with mixed reviews ahead of its formal arrival to the general public. Many reviewers praised the hardware itself, though some found the software experience to be confusing at times.



By Electronista Staff
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  1. Zanziboy

    Forum Regular

    Joined: 08-27-08

    The question between Microsoft and the rest of the industry still remains. Microsoft's convergence at all costs mentality is that consumers either want a tablet that behaves like a slow laptop or a desktop that supports useless touch gestures on the screen. Apple believes that people who want smartphones, want a smartphone; people who want tablets want a tablet; and, people who want a computer, want a computer. Tablets by their very nature will never be good laptops. If tablet CPUs become as fast as desktops, imagine how much faster the desktop processors will be. Clearly, today's tablets are more than fast enough to run a modified version of Windows, but why? What kind of tablet experience can you get out of that? Honestly, the new Surface may survive on marketing money for a while, but it is a long-term fail. It's whole premise is based on the cynical notion that everyone wants to run Windows everywhere, and they don't. The Surface will just create fragmentation problems for Microsoft, while struggling for marketshare.

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