updated 06:08 am EDT, Thu October 25, 2012
Apple starts 13-inch MacBook Pro with Retina Display campaign
Apple has launched the television campaign for its new 13-inch MacBook Pro with Retina Display. The new 'Colors' ad focuses on the thinness of the unit by present a side view initially, then slowly pans 90-degrees to reveal the centerpiece Retina Display. Also highlighted are the wide-viewing angles offered by its use of IPS technology, while it ends with the tagline "For the Pro in all of us."
Apple launched a slew of new products at its special Tuesday iPad mini event, with the new 13-inch MacBook Pro getting quality time during its introduction. The company highlighted how its 13-inch MacBook Pro line is the most popular in its traditional Mac computer range. Although the Retina Display-equipped model starts at $1699, Apple pointed out that this is $500 below the starting point for the 15-inch version, while it still continues to sell the older generation design with upgraded Intel Ivy Bridge processors.
The 13-inch MacBook Pro with Retina Display sports a 2,560x1,600 pixel density display with a pixel per inch density of 227, slightly higher than its larger big brother which tops out 220ppi. Although Apple does not let the display run at its native resolution for reasons of practicality, it still scales to a very high resolution of 1,920x1,200 with the extra pixels adding the vaunted Retina sharpness.