Printed from http://www.electronista.com

GameStop to open 80 Kids stores by mid-November

updated 11:37 am EDT, Fri October 26, 2012

GameStop to open nearly 80 GameStop Kids stores for the holidays

Video game store chain GameStop will open about 80 new stores meant to cater to the young ones by November 15. Called GameStop Kids, the first of the stores is now operating at Grapevine Mills Mall in Dallas-Forth Worth, Texas, The Dallas Business Journal reported. The retailer is betting the upcoming holiday season will pay off for the specially-themed stores, which will carry E-rated titles only.

GameStop operates about 4,400 regular stores and the new Kids stores will be located in malls that already have a highly-trafficked GameStop location in them. GameStop was planning the expansion for about eight months already.

Other merchandise sold in the stores will include accessories and toys such as two-foot tall game characters and game-themed backpacks.

"This is really a way for us to take share away from people who are in the toy business and have an expanded assortment," said GameStop CEO Paul Raines. The stores came as a result of feedback from members of GameStop's loyalty program, PowerUp Rewards.

If successful, the stores are likely to remain open past the holidays.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Cat B100

Cat is primarily known for its heavy-duty machinery used in the construction industry and farming, among other areas. What may not be ...

Linksys EA6900 AC Router

As 802.11ac networking begins to makes its way into more and more devices, you may find yourself considering an upgrade for your home ...

D-Link DIR-510L 802.11AC travel router

Having Internet access in hotels and other similar locations used to be a miasma of connectivity issues. If Wi-Fi was available, it wa ...

Sponsor

toggle

Most Commented

 
toggle

Popular News