updated 06:15 pm EDT, Fri October 26, 2012
Sinofsky cites engineering in driving down Win 8 device prices
Microsoft's Steven Sinofsky believes the forthcoming lineup of Windows 8 devices represents a better value proposition for consumers than do any other comparably-priced devices on the market, including the iPad and similarly-sized gadgets. Speaking shortly after the official launch of Windows 8, Sinofsky characterized the Windows RT platform as "really a PC for everyone" and said that Microsoft's new devices, including its apparently hot-selling Surface tablet, as much better suited for productivity as well as play.
While not mentioning the device by name, Sinofsky seemingly dismissed Apple's newly announced iPad mini as a "recreational" tablet outstripped by lower-priced Windows 8 PC offerings. Sinofsky's comments were delivered to AllThingsD, which reported that Snofsky praised the new wave of Ultrabooks from makers such as Dell, Acer, and Lenovo.
Such devices, the Microsoft exec pointed out, are priced lower than Apple's ultraportable offering, the MacBook Air, and are not "netbooks or bargain-basement machines." The new line of low-cost ultraportables, Sinofsky believes, should appeal to college students in particular, who can "get a computer good enough to last a student through college" at a low price.
Sinofsky's comments are but the latest in what appears to be a growing war of words as the battle between Microsoft and Apple platforms heats up again. Apple CEO Tim Cook recently espoused the belief that many PC buyers "would be much better off buying an iPad" or a Mac than signing on to Microsoft's new platform. Microsoft's new Surface tablet fared no better in Cook's estimation; the Apple exec dismissed it as a "compromised, confusing product."