updated 09:13 am EDT, Sun October 28, 2012
Timing suggests consumers waited before buying
Amazon has revealed that it saw increased sales for the Kindle Fire HD after Apple presented the iPad mini on Tuesday. Sales of the $200 device rose dramatically on the Wednesday after the Apple event, to a level that caused a spokesperson for the retailer to confirm it as the "biggest day of sales since launch."
In a statement to AllThingsD, Amazon said the sales figures were three times that of the same day last week, though declined to reveal how many were sold. The timing of the sales surge could suggest that consumers were waiting for what Apple would reveal in the iPad mini, and after not seeing what they were expecting to be revealed, opted for Amazon's offering instead.
It is possible that the Kindle Fire HD may receive another sales spike in the coming days, following the cancellation of Google's Nexus event. Halted because of Hurricane Sandy, the event was expected to be when the search giant would unveil a reworked Nexus 7 tablet, a 10-inch version from Samsung and a new Nexus phone.