First Apple ''apology'' statement published in UK newspaper
updated 10:29 am EDT, Fri November 2, 2012
Published statement toned down from non-compliant text
Apple has published its first printed "apology" statement, as mandated by the UK Court of Appeal. The statement appears at the bottom of page five of The Guardian, and is seemingly more restrained in its wording compared to the version that appeared on its website, which has since been removed from view.
The advertisement takes up roughly an eighth of the page, though its size does not prevent it from being relatively unremarkable. The square block of text, complete with addresses to see judgements online, is likely to be missed by readers that will be attracted to the more colorful advertisements and main news content.
There have not been reports of the statement appearing in other publications as of yet, nor has the reworded online statement been put on the front page of the Apple UK website. While fighting against the court's ruling that the original online statement was not complying with the court order, Michael Beloff QC, on behalf of Apple, told the judges "It is not designed to make us grovel. The only purpose must be to dispel commercial uncertainty." Apple was given 48 hours to change the statement to match the court's wishes, by rewording the statement and placing it on the front page of the website instead of on a linked-to page.
Junior Member
Joined: 08-15-02
If I were running Apple I would 'go ballistic' on Sir Robin (Hood?) and the 'cool' verdict - perhaps toe the line on the order and then blitz market on the Judge's proclamation...
The decision is also clearly a minority one based on other verdicts - sometimes people make mistakes...?
Might we see a new series of ads with a 'Samesong' guy?