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IDC: 27.8m tablets sold in Q3, Apple at 50.4 percent

updated 05:03 am EST, Mon November 5, 2012

Apple tablet share declines, Samsung leading Android charge

New figures from IDC show that Apple's share of the tablet market has declined from 65.5 percent in Q2 to a still dominant 50.4 percent. The tablet segment overall also continued to grow by 6.7 percent over the previous quarter as tablets including the cheap Asus-made Nexus 7 helped to kickstart interest in Android tablets. The largest Android tablet vendor, however, was Samsung which shipped 5.1 million tablets in total against Apple's 14 million sales of its single-sized 9.7-inch iPad lineup.

"After a very strong second quarter, Apple saw growth slow as both consumer and commercial (including education) shipments declined, and rumors of a forthcoming iPad mini began to heat up," said Tom Mainelli, research director, Tablets at IDC. "We believe a sizeable percentage of consumers interested in buying an Apple tablet sat out the third quarter in anticipation of an announcement about the new iPad mini. Now that the new mini, and a fourth-generation full-sized iPad, are both shipping we expect Apple to have a very good quarter."

Despite only selling tablets in the US market, the third largest player in the tablet segment is Amazon. Its Kindle Fire, Kindle Fire HD (7-inch and 9-inch) managed to sell a combined total of 2.5 million units for a 9 percent share of global tablet shipments. Rounding out the top five tablet makers are Asus with 2.4 million sales and Lenovo with just 400,000 shipments.

While it is unlikely that Apple will continue to hold on to its dominant market share in the long term, particularly with the arrival of the new range of Windows 8/RT tablets, its new iPad mini is expected to help stem the tide in the short term. Checks at various Apple Stores around the world where the iPad mini is currently shipping show that Apple is running low, or is out of iPad mini stock.




By Electronista Staff
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Comments

  1. Zanziboy

    Forum Regular

    Joined: 08-27-08

    It seems that all of the hype about the iPad Mini in Q3 played into Samsung's hands.A number of tablet buyers who would have bought an iPad decided to wait to see what the iPad Mini was all about. With the eroding global tablet market share, it is easy to see why Apple's stock is falling. The tablet market is Apple's newest market and Is a leading indicator of future profits. When Apple's tablet marketshare drops below 40%, there will be a lot of nervous Apple shareholders.

  1. wrenchy

    Forum Regular

    Joined: 11-03-09

    Originally Posted by NewsPosterView Post

    to a still dominant 50.4 percent.



    I suppose 50.1% would technically still be "Dominant"

    That said, I really love my Nexus 7. I bought the wife and brother one. They love it too. The reviews of the Nexus 10 are really good. Can't wait to pick a few up.
    If Google continues to make outstanding products like that, it could be great for the company.

  1. kerryb

    Fresh-Faced Recruit

    Joined: 08-05-01

    @Zanziboy, losing table market share to the cheap low end tablets does not mean losing profits. There is little money to be made selling hardware at cost as with Amazons products which are made only to sell content. Look what has happened to Dell and other companies that were all about slim profit margins. Apple as a company has always positioned itself away from bottom feeders that don't care about quality or a good user experience. The customer buying cheap tablets would never buy an iPad in the first place therefore the market has gotten bigger by these customers entering it and the so called loss of market share of the iPad.

  1. DiabloConQueso

    Fresh-Faced Recruit

    Joined: 06-11-08

    Even if Apple commanded a mere 40% of the market, it would still be considered "dominant" because there are more than a handful of companies each SHARING that other 60%.

  1. Zanziboy

    Forum Regular

    Joined: 08-27-08

    Good point. I suppose having the part of the tablet market with the highest margin is important.

  1. wrenchy

    Forum Regular

    Joined: 11-03-09

    Originally Posted by ZanziboyView Post

    Good point. I suppose having the part of the tablet market with the highest margin is important.



    As long as that 'highest margin' comes from your wallet, not mine.

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