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Android cracks 70 percent marketshare in new Gartner data

updated 11:25 am EST, Wed November 14, 2012

Samsung grows lead on Apple in smartphone sales

Android devices now represent 72.4 percent of the cellphone market, according to new third-quarter research data by Gartner. The figure represents a major boost over Q3 2011, when Android had a 52.5 percent share. Some of that ground appears to have come from the platform's closest rival, iOS, which has slipped from 15 to 13.9 percent. Also down are Research in Motion's BlackBerry phones, shifting from 11 to 5.3 percent, and Symbian, shrinking from 16.9 percent to just 2.6.

Making modest gains are Bada -- up from 2.2 percent to 3 -- and Microsoft, which has risen from 1.5 percent to 2.4. Gartner suggests that iOS should regain ground in the fourth quarter, thanks to the launch of the iPhone 5. RIM may also be in a somewhat better position, as it is thought to have been "destocking" in advance of new phones. The share of Microsoft's Windows Phone devices allegedly weakened year-on-year as the arrival of Windows Phone 8 cut demand for WP7-based hardware.

In terms of vendors, Samsung is currently the world leader in cellphone sales, followed by Nokia, Apple, ZTE, and LG. Although overall phone sales have slipped 3 percent, the narrower smartphone market has grown 47 percent year-over-year to 169.2 million units. The primary beneficiary has been Samsung, which increased its lead over Apple in Q3 by selling 55 million smartphones versus Apple's 23.6 million. Samsung controls 32.5 percent of the smartphone market.

By Electronista Staff


  1. wrenchy

    Forum Regular

    Joined: 11-03-09

    Originally Posted by NewsPosterView Post

    Some of that ground appears to have come from the platform's closest rival, iOS, which has slipped from 15 to 13.9 percent.

    Oh my!

  1. coffeetime

    Senior User

    Joined: 11-15-06

    72 percent? Nice! A perfect bait for malware.

  1. aristotles

    Grizzled Veteran

    Joined: 07-16-04

    What does that even mean? With how fragmented Android is and how you cannot get an update to the latest version of Android on even some phones sold less than 6 months ago, one has to wonder how many of those phones are in active use.

    These numbers do not seem to jive with the web and video usage stats for Android versus iOS which shows iOS devices actually being used. Also, these numbers exclude iPod Touch and iPad sales.

    If the Android phones are being replaced every few months then these marketshare percentages are pretty useless. We also do not know what the numbers are per manufacturer since companies like Samsung only report shipment numbers.

    Android may prove to be the biggest contributor to e-waste this decade.

  1. Stephen Adams

    Fresh-Faced Recruit

    Joined: 11-08-12

    How many of those "sold" Android phones are sitting in carrier inventory? Or at Best Buy? Apple reports end-user deliveries. And what is the profitability of that 72%? As at as I am aware, only Apple and Samnsung are making money, and Apple is making way more.

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