updated 06:48 am EST, Wed November 21, 2012
Existing Disney Movies Online system may be replaced
Disney is shutting down its movie rental service, Disney Movies Online, at the end of the year. The service allowed customers to buy and rent movies from Disney's catalog of films, including those made by Pixar, and also allowed buyers of physical film releases to stream the movies, but appears not to have garnered enough of an audience to make the service viable.
An e-mail sent to customers confirmed the closure will take place on December 31st, with a stop being placed on all new purchases, upgrades, and Magic Code entries. Existing users can still stream movies until the closing date, and anyone buying a Disney Combo Pack with a Digital Copy will still be able to transfer the media to Windows Media Player or iTunes.
Though this iteration of streaming movies from Disney is shuttering, there have been reports that the entertainment studio is working on a similar system called Disney Movies Anywhere, based on KeyChest. There is still an outside chance that Disney may join the similar UltraViolet service, though this is unlikely considering the previous media management attempts Disney has carried out for its own content over the years.