updated 03:49 am EST, Mon November 26, 2012
Facebook in-house posters promoting Android devices over iPhone
Facebook has commenced an in-house promotion dubbed ‘droidfood,’ encouraging staff to switch to Android, reports TechCrunch. The term is a play on the ‘dogfooding,’ which is used by software company uses its own product to test it and demonstrate its qualities. With the Android OS well on top in the battle for the smartphone market share, Facebook is trying to encourage more employees to adopt Android devices in order to help improve the quality of its Facebook app for the majority of users.
As can be seen by the photos, the company is not taking a particularly subtle approach with the posters appearing throughout the Facebook’s headquarters in Menlo Park, California. One of the posters uses IDC projections showing that Android users will more than double the number of iPhone users by 2016. With the company’s renewed emphasis on addressing the mobile user segment, the importance of gettting the Android experience cannot be understated. With Facebook heavily integrated into both iOS and Mac OS X, and soon iTunes 11, it will be interesting to see whether the Facebook initiative affects its relationship with Apple.
The posters could also be seen as further evidence supporting the rumored Android-based Facebook smartphone. Early rumors suggested that Facebook may have been working with HTC on such a device, however more recent reports suggest that Facebook has been hiring its own hardware engineers and may attempt to develop the phone in-house. With the post-PC mobile computing revolution well umderway, it would be hard to rule out Facebook placing its mobile credentials on its own-branded mobile device.