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Microsoft to measure US Store success before reaching Europe

updated 08:17 am EST, Mon November 26, 2012

UK stores hinted at through landlord talks

Microsoft will be gauging the public reaction to Microsoft Stores in the US before expanding into Europe. The performance of existing US stores will decide the fate of potential store launches on the continent, though Microsoft has already launched permanent international branches in Canada and Puerto Rico successfully.

Microsoft has been researching potential locations in the UK and speaking to property landlords, according to the Financial Times. Though no specific locations have been hinted at, it is extremely likely that the first store to open will be in London, the nation's capital, followed by other relatively large cities and regional capitals such as Cardiff and Edinburgh.

The company has previously said it planned to open around 75 new Microsoft Stores in the next three years. A number of "pop up stores" have been opened for the holiday season, in order to push Windows 8 and the Microsoft Surface onto shoppers.



By Electronista Staff
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  1. samirsshah

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