Printed from http://www.electronista.com

The Times offers tablet, digital subscription to UK readers

updated 07:46 am EST, Tue December 4, 2012

Google Nexus 7 added to newspaper paywall subscription deal

UK newspaper The Times is offering a discounted Google Nexus 7 as part of a subscription deal. The digital-only subscription would offer access to content hidden behind the paywall for 18 months as well as the 32GB variant of the tablet as a bundle deal. This is seen as an attempt to coerce British readers to pay for its online content, something that newspapers are finding tricky to do.

The deal itself works out to be a £150 ($240) discount on the £200 ($320) tablet when paid as a £300 ($480) lump sum for the entire subscription, with the newspaper effectively costing £4 ($6) per week without the tablet. A monthly £17 ($27) option is also available, with the first month costing £67 ($110) in order to cover the £50 ($80) tablet charge.

The move to offering a tablet for a digital subscription is made more interesting by the fact that The Times is owned by News Corp, whom recently announced their intention to cull the digital-only newspaper The Daily later this month. While it could be argued that a similar tablet and subscription package could have saved it from being shut down, the same deal could end up being offered by US-based newspapers in the future.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Asus Chromebook C300

When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

Lemur BlueDriver

"Oh no, the check engine light is onā€¦again! What one of the hundreds of reasons could it be this time? Probably going to cost a fort ...

Sponsor

toggle

Most Commented

 
toggle

Popular News