Printed from http://www.electronista.com

Amazon, Google start Brazilian e-book sales

updated 02:55 pm EST, Thu December 6, 2012

Kindle Store, Google Play hitting Brazil

Amazon and Google have opened digital bookstores in the Brazilian market as of today, looking to capitalize on the growing popularity of e-books in South America's largest country. Amazon will be selling its digital books through its popular Kindle Store and is expected to begin selling its Kindle hardware in Brazil in the near future. Google, meanwhile has expanded its Play Store, which sells e-books and offers movie rentals for computers as well as mobile devices running its Android operating system.

Amazon had the Brazilian market in its sites at least since June of this year, when sources close to the company leaked plans to set up a digital bookstore in Brazil. The Kindle Store precedes the arrival of Amazon's popular Kindle e-reader devices, which the company is expected to launch in Brazil in the coming weeks. When the Kindle does launch, it will likely be priced around 299 reals ($140).

Amazon's push into Brazil is the company's third foray into emerging markets, following earlier moves into China and India.

Meanwhile, Google's Brazilian Play Store has added Portuguese book and movie content. Brazilian users can now, through their computers and through Android devices, access the play store to download books and movies at a range of prices.

Amazon and Google's entry into the Brazilian content market almost overnight greatly changes the competitive landscape. Already, Kobo has partnered with Livraria Cultura, a major Brazilian bookseller, in a deal that sees Livraria selling Kobo's e-readers. Even prior to Kobo's entry into the market, though, Livraria Cultura was in the e-book business, hosting more than 200,000 e-books and selling e-reader devices from iRivier and Positivo. Apple is also rumored to be eyeing the Brazilian market as a possible area of expansion for its iBookstore.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Brother HL-L8250CDN Color Laser Printer

When it comes to selecting a printer, it's not exactly something most people put a lot of thought into. Printers are often touted as f ...

Moshi iVisor AG and XT for iPad Air 2

Have you ever tried to put in a screen protector that relies on static to cling to the screen? How many bubbles and wrinkles does it h ...

Epson PowerLite Home Cinema 3500 projector

Trying to find the perfect projector for a home theater can be tricky, as there are bountiful options on the market from a large numbe ...

Advertisement

toggle

Most Commented

 
toggle

Popular News