updated 05:07 am EST, Mon December 17, 2012
Apple sets new iPhone 5 sales record in China
Apple has announced that it sold over 2 million iPhone 5s in its first weekend of sales in China. It was able to clock up the figure in the first three days after its December 14 launch. Apple managed to achieve the new Chinese iPhone first weekend thanks to a new reservation system that helped to take the chaos out of previous launches.
“Customer response to iPhone 5 in China has been incredible, setting a new record with the best first weekend sales ever in China,” said Tim Cook, Apple’s CEO. “China is a very important market for us and customers there cannot wait to get their hands on Apple products.”
The iPhone 5 also set first weekend sales records in the US, when it went on sale in mid-September. Much of the initial surge in demand was put down to the fact that many customers held off on the iPhone 4S, feeling that it was only a modest revision of the iPhone 4. The iPhone 5 is the first all-new iPhone design in around two years and features Apple’s first custom CPU architecture in the A6 processor that powers it, and a larger 4-inch display.
China has emerged as a major market for Apple in recent years. Just in the last quarter alone, China sales accounted for $5.7 billion of Apple’s revenue for the quarter, or 16 percent of its revenue. Although Apple has lost market share to Android in both the US and China, its iPhone remains one of the largest selling individual models of any maker on both countries. [via WSJ]