Printed from http://www.electronista.com

Nielsen, Twitter to partner on new TV rating metric

updated 06:27 pm EST, Mon December 17, 2012

TV rating metric to be based entirely on Twitter data

Noted television ratings and market research group Nielsen announced today a multi-year partnership to create the "Nielsen Twitter TV Rating" for the US market. The partnership with Twitter will result in a new syndicated-standard metric that measures Twitter conversations about TV, and it will be available at the start of the fall 2013 television season.

Nielsen hopes to leverage the more than 140 million active Twitter users -- as well as the one billion tweets they send every two and a half days -- to gain new insights into viewer interactions with programming.

The Nielsen Twitter TV Rating will complement Nielsen's existing TV ratings, allowing broadcasters to see what shows are generating buzz among what groups. The results will also combine with metrics from NM Incite's SocialGuide audience engagement analytics platform, the product of a joint venture between Nielsen and McKinsey & Co.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

D-Link Wi-Fi Smart Plug

Home automation fans have been getting their fair share of gadgets and accessories in the last few years. Starting with light bulbs, a ...

Razer Kraken Pro headset

Gaming headphones are a challenge to get right, for a long list of reasons that are unique to the consumer buying them. Some shoppers ...

Patriot Aero Wireless Mobile Drive

Regardless of how large a tablet you buy, you always want more space. There's always one more movie or another album you'd cram on, if ...

Sponsor

toggle

Most Commented

 
toggle

Popular News