Printed from http://www.electronista.com

Nielsen, Twitter to partner on new TV rating metric

updated 06:27 pm EST, Mon December 17, 2012

TV rating metric to be based entirely on Twitter data

Noted television ratings and market research group Nielsen announced today a multi-year partnership to create the "Nielsen Twitter TV Rating" for the US market. The partnership with Twitter will result in a new syndicated-standard metric that measures Twitter conversations about TV, and it will be available at the start of the fall 2013 television season.

Nielsen hopes to leverage the more than 140 million active Twitter users -- as well as the one billion tweets they send every two and a half days -- to gain new insights into viewer interactions with programming.

The Nielsen Twitter TV Rating will complement Nielsen's existing TV ratings, allowing broadcasters to see what shows are generating buzz among what groups. The results will also combine with metrics from NM Incite's SocialGuide audience engagement analytics platform, the product of a joint venture between Nielsen and McKinsey & Co.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Crucial MX100 256GB SATA-3 SSD

While the price-per-gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for ...

Narrative Clip

With the advent of social media technology, people have been searching for new ways to share the events of their daily lives -- be it ...

Blue's Mikey Digital

Blue Microphones, a company that makes some of the most popular digital USB microphones among podcasters and musicians, has for some t ...

Sponsor

toggle

Most Commented

 
toggle

Popular News